With a PhD from Essec and a doctorate in Business Science from the University of Paris Dauphine, Simon Nyeck also followed the ITP programme at IMD in Lausanne. He quickly established himself as a highly-qualified and widely-acknowledged expert in the field of luxury brands.
With a French and American background, he is the current academic director of the International Luxury Brand Management MBA at Essec.
He is a regular lecturer at business schools around the world, including Bocconi University in Milan and Fudan University in Shanghai.
In his consulting, research and teaching roles, Simon Nyeck shares his expertise in luxury management and brand strategy.
Simon writes articles on consumer behaviour in the luxury field and is regularly published in prestigious international journals such as the Journal of Service Research, The European Retail Digest, The European Marketing Academy Conference, Sport Marketing Quarterly and la Revue Française du Marketing. A member of prestigious Professional Associations such as The American Marketing Association, The European Marketing Academy, The Association for Consumer Research and The French Association of Marketing, Simon Nyeck undertakes assignments for top-level managers in the luxury field.